The AJ Bell Great Birmingham Run, this year held on May 5th, is the Midlands’ biggest running event, challenging participants to run either a half marathon or a 10K around the Birmingham city centre.
Over 14,000 people are believed to have participated, with many businesses and individuals raising money to support local charities and causes of importance.
Starting and finishing in the heart of the city, the event provided participants and spectators with an extraordinary atmosphere, with top en-route entertainment, an event village offering plenty of activities as well as a post-race party zone.
This year, Birmingham-based engineering firm adi Group took part with a team of 17 people, raising an incredible £2,600 in support of Birmingham Children’s Hospital Charity.
Commenting, CEO Alan Lusty said: “We are extremely proud of everyone who took part in the run this year.
“We are thrilled to have yet again taken part in a local event to raise funds for Birmingham Children’s Hospital, with such a positive outcome.
“Supporting the local community is a vital part of our mission, and we have a strong team at adi Group, made up of individuals who are committed to helping make a difference.”
Supporting over 100,000 sick children from across the UK, the charity strives to raise vital funds to make a real difference to all who use the hospital’s services, spaces, treatment and equipment, offering the best experience possible.
As adi Group’s selected charity of the year for the second year, the firm has pledged to offer its support in a variety of ways. As a result, its employees regularly get involved in its large annual calendar of events, including a range of volunteering and fundraising opportunities.
The team has so far supported the hospital with electrical remedial works, site clean-up, planting trees, purchasing and delivering Christmas presents to children in care, as well as purchasing a sensory pod the hospital had on hire, an essential piece of equipment for the children visiting the hospital.
The business has also participated in fundraising events such as the Aberdovey Bike Ride, the Dragon Boat Race, the Wolf Run, the Alton Towers 10k run, and St Basils Big Sleepout, as well as organising its own events, including Macmillan Coffee Mornings, a football tournament, and more.
Learn more about adi Group, its responsible business commitment and its outstanding work here: https://www.adiltd.co.uk/csr