adi Group Backs Responsible Business Week 2016

Member News

adi Group will be showing its support for Responsible Business Week, the high-profile annual awareness week that is dedicated to profiling the contribution of business on society.

Responsible Business Week 2016 (18–22 April), coordinated by the charity Business in the Community, was created to increase awareness of the powerful difference that business makes to the economic, social and environmental challenges we face as a nation.

adi Group is one of hundreds of businesses across the UK taking part in the campaign which this year has the theme ‘ideas for good get better when shared’.

Through debates, events, and conversations, Business in the Community is asking businesses to be more vocal in sharing how they are putting ideas into action to tackle pressing issues: from supporting employees and the future workforce, investing in local communities to developing small businesses and taking action on the environment.

The Group, headquartered in Kings Norton, has a strong commitment to corporate and social responsibility through its ‘Engineering a Better Future’ programme. Community is one of four key areas within the programme which comprises community engagement, educational and social enterprise partnerships, as well as local employment opportunities.

The programmes initiatives include the company’s investment in youth talent development through its Apprentice Academy which launched in 2014. Externally, adi has a long standing commitment to the Business in the Community (BITC) Ready for Work programme, having provided work placements for around 80 individuals from disadvantaged backgrounds over the last ten years. The Group has also forged valuable partnerships with local schools, and was recently recognised for its work with North Bromsgrove School at the CBI West Midlands Education and Skills Conference.

Commenting on adi’s Responsible Business initiatives Alan Lusty, Chief Executive Officer at adi Group, said:

“We are extremely proud to be involved in Business In The Community and their initiatives. Since establishing the business 26 years ago, I’ve made a conscious effort to ensure that social responsibility is at the heart of what we do. I truly believe that giving back to the community makes us stronger as a business.”

Stephen Howard, Chief Executive of Business in the Community said:

“Responsible Business Week is an opportunity to raise the profile of business as a force for good and give some much needed visibility to the positive difference business is making to our communities, environment and economy. By creating this space to share ideas that are working, we’re able to challenge and inspire many more organisations of all sizes to be part of a movement transforming the way business is done. We all know trust in business is a challenge. Responsible Business Week is also an opportunity to help business build dialogue with the public by being more transparent about how it does business.”

To find out more about Responsible Business Week visit or search for the hashtag #RBWeek.